Dec 31, 2016

Posted by in Marketing

3 reasons why your business should invest in search engine optimisation


SEO is an efficient marketing channel that improves the visibility of your website on organic search engine result pages. The likelihood is that you have heard about it until now and maybe you have been advised to give search engine optimization a try. What you should know is that SEO tactics can significantly increase your online potential. What is certain is that search engine optimisation results in traffic increase for your website and, contrary to popular opinion, it is not dead. On the contrary, this form of digital marketing has never been more popular. The reason for this is that SEO provides better returns on investment compared to other forms of marketing and it is not necessary to make upfront premium payments. Here are specific reasons why your business should invest in search engine optimisation.

Increased visibility to search engines

Unquestionably, clients want and expect to see your business online. What you have to do is meet their expectations. Improving your site’s SEO is equal to improving your business’ presence on search engines. Through tactics such as link building your website will experience increased visibility. The result is that potential customers will come across your products and services easier. To put it differently, you have more chances of being found in the first positions of the search engine results. What you can do with this traffic is convert it into sales and of course returning customers. The only way your brand can earn the visibility and integrity offered by Google is to improve the site’s SEO. Digital marketing plays a crucial role in increasing and maintaining your website’s visibility.

Customers want and expect your site to be navigable

The Internet is their preferred channel of communication and businesses like yours should be on the principal page of Google. Building an online platform is not enough; you need to make your site user-friendly too. SEO implies changing the website’s architecture and links. Good search engine optimization marketing will surely attract customers to your pages.

SEO is a cost-effective way of online marketing

Besides the fact that search engine optimization provides better return on investment, it is good value for the amount of money paid. It is certainly more affordable than PPC advertising or social media marketing. It is worth saying that SEO is one of the most cost-effective marketing strategies there is. Why? Search engine optimisation targets users who are actively seeking your products or services on the Web. One you start ranking in Google, it will drive a steady flow of traffic to your website. As a matter of fact, your pages will keep on attracting traffic even if you choose to interrupt your marketing efforts.

To sum up, investing in SEO is more important than ever. This marketing channel increases traffic to your website, not to mention that it provides a good ROI. You do not need to commit to a 12 month contract to see improvements in site ranking and positioning on Google. You can pay as you go and still achieve good results.