Feb 3, 2016

Posted by in Marketing, Online Marketing

Best SEO Strategies for Your Business

Now that web and search engines are constantly improving, you can take advantage of SEO for helping your business to grow. Although this is not an easy process, it’s worth it because the SEO strategies that we will present in this article are easy to understand and use. In addition to that, you don’t have to make a whole in your budget to promote your business with the use of SEO. So let’s get started.

Optimize for mobile

When it comes to making your online business more successful, make sure to optimize your website for mobile. As you probably already know, mobile has turned into the leading digital platform, so if you want to gain more customers, don’t overlook this step. Mobile users are different from desktop users because they have other objectives, such as wanting information fast and in easy manner.

Use social media as a customer service channel

Having social presence is very important in this field because social media represents a powerful marketing tool that can help you grab the attention of potential customers. Over the past years, using social media as a tool meant using several platforms to share a lot of contents. Nowadays, social media can serve as a customer service channel and choosing the right platform is crucial. It’s best to focus on two or three platforms if you want to get a target market.

Produce original and high quality content

  • Write a catchy title
    The first thing a user sees a web page is its title. Many SEOs and web strategists agree that the presence of the targeted keyword in the first words of your title increases your chances of having a better rank you and thus reaching the first page of Google. In short, create a powerful headline that speaks to your audience and captures their attention, while including the keyword targeted by page or section, and if possible, in the beginning of it.
  • Use H tags accordingly
    First, what are the H tags? They substantially correspond to the subtitles of a text, but for search engines. While the title is the central subject, the h tags show Google the divisions and sub topics for your article, as subtitles serve readers to quickly understand the thoughts and ideas in a text by analyzing its structure together. Who enjoys reading articles or content in one long paragraph ? Neither search engines or users will appreciate such content. This means creating subtitles and assign H tags according to their degree of importance.

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