May 25, 2016

Posted by in Online Marketing

How to attract more customers into your car repair shop

Having a car repair shop these days can be a very profitable business, but at the same time, it also means doing everything in your power to retain your clients and gain new ones. Considering how competitive this line of work is, it is understandable why managers would want to make sure their clients are completely satisfied when leaving their repair shop. To this extent, this is how to attract more clients:

Hire talented mechanics

It goes without saying that the success of a car repair shop relies heavily on the expertise of the mechanics working there. This is why you should be very demanding during your interviews and be absolutely sure that the people who are about to work in your shop really know what they are doing. If you are a mechanic yourself, it will be easier to test their knowledge, but you could always test their skills by asking them to diagnose and fix a car on the spot.

 

Don’t forget about organisation

No matter how talented your mechanics might be, if your repair shop lacks proper organisation, every project will be delayed and you may even have more losses and more waste. To this extent, the first thing you need to do is invest in industrial metal shelving, as these shelves will allow you to store tools and oily items safely and enable mechanics to find everything they need fast and easy. You will certainly find everything you need if you choose an experienced shelving and racking supplier and this is the type of investment that will help you along the way. You will be able to use these shelves for a long time and they will help keep your shop nice and organised.

 

Maintain competitive rates

Every business owner wants to obtain the highest possible profit, but in such a competitive market, you cannot afford to maintain your prices high. You should do some research and see what prices your main competitors charge. This way you will know whether or not you need to renegotiate with some of your suppliers to lower their rates and thus adjust your own prices accordingly, especially when it comes to common services such as oil and filter changes. If you maintain low rates at these services that everyone is interested in, chances are people will come to you when they have a more serious problem with their car, so in the long run it will be a profitable decision.

 

Do social media

Social media is an excellent resource for those who want to promote their business. Considering that almost all people have an account on a social media platform, it will be easy to advertise new special offers or share news with your clients when using this resource.

 

All in all, these are just a few tips that you should consider when trying to increase the number of clients of your car repair shop. If you are already happy with your mechanics, you will only need to work on the organisational part of your business and to adjust your rates if it is necessary.