Jul 11, 2017

Posted by in Marketing

How to Build Customer Loyalty

A successful business definitely involves a good focus on the customer, in order to meet all their needs and expectations. As an entrepreneur, you must know exactly what to offer to your customers, and most of all, how to do that. For some inspiration, here is how to build customer loyalty.

Find a way to get close to the customer

Most customers want to have a more personal relationship and they want to feel that you care about them. If you make them feel like that, then you can be sure that they will continue to be your customers and they will definitely recommend you to others as well, which is a great thing for your business. There are plenty of easy ways to achieve this result. For example, you could create a system that can send a text message with the best wishes for Christmas or Easter, to all your clients.

Use custom challenge coins to reward their loyalty

Rewarding customer loyalty is also important, but not the way that everybody does it through generic discount cards. What if you found a unique solution that would impress your customers and make them feel valued? We advise you to use custom challenge coins. These coins originated in the army, but are now used by many businesses for marketing purposes. The idea is very simple, instead of giving your loyal customers discount cards, you give them custom challenge coins. In order to benefit from a discount, they would have to present the coin, which means that they would always have to carry it in their wallet. For the coin to have an even greater impact, write the name of your business and/or the logo on one side of the coin, and on the other side, write something that can be meaningful to the customer. For example, a fitness club could write something funny like “Workoutholic”, or a bookstore could write something like “Reader of the Year”. The idea is that people take pride in their hobbies, and they will treasure the card not only for the discount opportunities, but also as an acknowledgement of their dedication.

Inform your best customers about what’s new in your company

If you inform people about what’s new in your company, you will definitely show that you care about them, and this will make them feel very good. If you do this regularly, these people will become your most loyal customers and they will not only continue to buy your products or use your services, but they will also trust you. Therefore, make sure that you put into practice this wonderful idea, as soon as possible.

Show interest and understanding to all the people that enter your company

This is an essential thing that any business owner must do. When it comes to this aspect, what you need to do is to have nice employees that know exactly how to treat a customer. It is important that they show interest in what he has to say and what are his needs. Understanding him is another important thing that employees need to show to the client. Furthermore, they must not forget to smile at all times.

Provide a professional training to your employees

Employees definitely play a very important role in your company. In order to have the best team, you must first be a good example for them, and then you must make sure that they are well trained regularly. A professional training will definitely teach them how to offer the services of your company in the most beautiful and efficient way. Moreover, they will know exactly how to treat a difficult client in order to make him trust you. Details like this are very important and your employees must know in order to have a successful business.