Jun 28, 2016

Posted by in Office Tips

How to prepare for a business exhibition

Instead of using mail or magazines, you should concentrate your efforts towards traditional trade shows in order to promote your products and services. In the current digital world, trade show exhibitions bring an incredible marketing advantage. These professional gatherings attract thousands of customers, not to mention media. A business exhibition promotes face-to-face communication and actually brings your products closer to the end-user. It is also a great opportunity to get together with leading industry players and discuss business. While a business exhibition may seem like an unnecessary expense, it is an investment for the future. In order to get the most out of your investment, it is important to consider the following aspects.

Choice and arrangement of the exhibition board

Exhibition boards play the most important role in the success of the business trade show. Owing to the high demand, the price of display boards is not very high. You should opt for a simple, lightweight panel which unlike those that feature jewellery or banners will not deter the attention from the message that you are trying to send. It is your business that should ultimately stand pout and not the style of the panel. What is important, however, is where you place the display. Your location in the trade show will affect your visibility. Equally important is the way you organise the display. More precisely, if you want to make an impression, your stand has to have as many promotional materials as possible. To enhance the presentation of your display, consider photos and lettering. Glitter is out of the question.

Maximise your presence

You can maximise your presence with the right materials. What should not be missing from your booth is business cards, press packs for journalists and working products. You have to keep in mind that your competitors will come prepared and unless you do too, you will lose your competitive advantage. If you want to get ahead of journalists and customers, you should share your background information as well.

Training the staff

While you can appoint a show manager to organise the event, you will still have to make sure that your staff is properly trained. Until your staff is trained, your job is not really over. But what does training imply? Well, the promotional staff has to learn how to communicate with the audience. If you do not manage to capture the interest of the visitors, then the trade show will be unsuccessful. Before the event, you should check the attendee list and decide who you will focus your efforts on. Overall, make sure that the staff is not sitting down and relaxing. They should be constantly trying to hand out brochures.

Follow up with the people you have spoken to  

Contrary to what people think, the event ends when you follow up with the contacts you have generated. Remember that you have a limited amount of time to go over all the business cards, so move fast. Thanks to the business cards it will easier to get in touch with the people that you have spoken to. Why should you stay in touch after the event? Well, to transform them into customers. This way you will build great business opportunities.