Mar 30, 2016

Posted by in Marketing

Most Efficient Mattress Selling Tips

In this article, we will show you some of the most efficient tips for selling a high quality mattress. Other than knowing the actual product, it’s important to use some tactics to make the customer look forward to buying a specif mattress model. Rest assured, because it’s easier than it seems. Here’s what you need to know about selling a mattress.

Talk with the customer

This is certainly the most important factor when trying to convince a buyer to invest in a mattress. Instead of focusing on actually convincing the client to buy a mattress, take some time to talk with them and listen to their needs. Give full attention to what the customer has to say because only then you can know what type of mattress can fit their needs. For instance, if the shopper complains of back problems, don’t try to sell them a mattress that is too soft because you can do more harm than good by aggravating their existing back problems.

Talk about the main features of the product

We’ve already talked about how important it is to talk with the customer and find out which are their preferences and needs when choosing a mattress. Only after you talk to your customer, you can move to the next step, which is talking about the main features of the specific mattress and show your customer how the firmness or choice of material contribute to the comfort and quality of life.

Demonstrate

You can tell people how their lives can be improved by simply replacing their old mattress with a brand new one, but for best results, you only need to demonstrate. First, focus on the benefits offered by a new high-quality mattress. Depending on the mattress type and model you can say something like “this mattress has an extra layer of gel that will prevent you from overheating during the night” and if possible, show them the layer of gel or a sample of material so that the customer can feel the quality of the mattress layer.

Know your product

In order to seal the deal, you need to learn your product very well. If the customer ask you about the material of the mattress or how much weight it can support, you need to give them some honest answer and the best way in which you can do this is by knowing the actual product very well. Learn every product and try to test it (if possible) so that you can understand more about the features and specifications of each product.