Jun 8, 2015

Posted by in Marketing

The Difference Between Marketing and Branding

When it comes to the difference between marketing and branding, some will say that that marketing represents what you do, and branding is actually what you are. However, if you are not yet clear with these two aspects, then you should definitely take a look at this article so that you can draw your own conclusion.

Simple ways to an easy understanding of marketing and branding

1. Marketing represents the message you send whereas branding is actually who you are

The brand is without a doubt your reason for being. First of all, it is unique, and it is an authentic value offered to your consumers. It must definitely be quality in order to attract increasingly more clients. Therefore, you must be careful what services or products you offer them. On the other hand, marketing is what you send to your consumers, the way you present what you have to offer. This aspect is extremely important, as it can make a huge difference between certain products. There are products that are not very good, but they are sold in a huge number due to the fact that they are extremely good presented and people buy them. This is why it is essential to know how to send the right message to people.

2. Branding is definitely followed by marketing

When it comes to these two aspects, any people do not understand exactly what’s the place of each category. In case you have a slogan or a logo for a certain product, you will probably think that you have a brand, but you actually have a set of marketing materials. The first thing that must be done is to define the brand value in the marketplace. Only after this has been done, you can actually move on to the next level and develop a brand strategy which can easily and efficiently be followed by a marketing campaign. These are the right steps that you need to follow in order to obtain the desired results.

3. You choose and own the marketing, whereas consumers own the brand

Marketing is without a doubt very easy to understand in comparison with branding which can certainly give you some headaches. You have plenty of options when it comes to promoting your business and you can try which one of them you’d like. The complicated part is what actually happens between the marketing and the consumer action. The difference between marketing and branding should be very good understood in order to have a successful business.