Jul 10, 2015

Posted by in Marketing

Understanding SEO

Search engine optimization helps website owners to have better visibility of the website. SEO is the most important part of Internet strategy that helps to attract more traffic to your site and increase your rank in search engines. SEO involves a clever use of keywords and optimization of the content, thus ensuring better positioning. Read this article on understanding SEO if you want to learn more about this subject.

How SEO really works

SEO is most often seen as a source of free fact but in fact that’s not how SEO works. As a matter of fact, the main purpose of SEO is help people to find what they are looking for. This is why it’s important to try to match the content on your website to what people are looking for. If the visitors of the website have different goals, you need to make some changes. SEO works only when you make sure that your main goals match the desires of your visitors. So after all it’s not about traffic but about bringing in visitors to your website by optimizing keywords.


The first and most important thing is choosing keywords. Make a list of keywords that will be analyzed thoroughly so that you can select only the most suitable. In the process of choosing keywords you must take into account the following factors:
the keyword it must feature relevant words for the website
try to find out about the number of searches per month
don’t ignore your competitors
think about the real chances to get in a good position

Types of optimization

Optimization is done in two stages: on-page and off-page optimization. The most important aspects that must be considered in the on-page optimization process are: URLs, meta tags, title, description, keywords, site design, information quality and formatting text. Off-page optimization refers to procedures not related to the structure and content of the website and aims to make the website more popular. The Off-page optimization process mainly focuses on: link building – getting relevant links; social interaction – social interaction will certainly bring people in the same area and attract potential clients. Getting links is very important for a site, as it represents the connection with the www. domain. Incoming links are called backlinks and represent a the recommendation of the website from another site. Getting backlinks is a process quite difficult and takes a lot of time. However, the results are definitely worth the effort. After optimizing your site and getting good results, continue to develop the site. The more active you are, the more you maintain or improve your position in search results. Stagnation is simply inviting competition in your place.